Only in South Florida, one will find the realtors’s obsession with the term lead generation. For South Florida, Real Estate agents,’ Lead Generation ” stands for: “In marketing, lead generation is the initiation of consumer ” seller or a buyer “interest or inquiry into buying or selling Real Estate”. Almost if not all South Florida realtors are dependant 100% on this program/ service to run their business. The program can cost around $500 a month [ Read More ]
Rule number 2: No A**holes. This simple notion has taken us far. Rotted in a culture we prosper so, do you. I am referring to The Agency RE rule number two out of seven in their business model. This is not the point of this blog. But now that I got your attention, what is really important and revolutionary in the real estate market is the www.PLS.com concept which was introduced at the [ Read More ]
Integrity, Keeping Your Word And Real Estate Brokers what is integrity according to Google? It is the quality of being honest and having strong moral principles and moral uprightness. What is keeping your word according to Google? It is: honor one’s promises, as in You can count on. How does integrity and keeping your word elevate a Real Estate Broker’s life especially in South Florida? Simple : Brokers: Treat your clients and [ Read More ]
Miami Association Of Realtors, Quantity Vs Quality With over 43,000 members, Miami association of realtors stand to be the largest local Realtor association in the country. I remember someone telling me when I 1st moved to Miami “there are as many realtors as there are cars in Miami Dade County”. In case you are wondering Miami is known for too many cars and traffic. You would not find the same [ Read More ]
Conscious Business Practice Working 9 to 5 is enough to make you crazy if you let it. We live in a culture when often it is all work and no play, we don’t stop and ask the question, What is this all about? Working extra hours to achieve the American dream to find out the disappointments once the dream is actually achieved. For the most part, we are never [ Read More ]
Attention South Florida New Or Seasoned Real Estate Agents If you are a seasoned, new or thinking about becoming a real estate agent, please continue reading. There is a common theme in most by most I mean almost all brokerages only in South Florida where this business model is very dominant. It is to charge their agents a fee and honestly deliver very little in return. The truth is that’s how [ Read More ]
How To Recruit Real Estate Agents? I have to be honest, the recruiting thing is a bit new to me, usually, someone else did that and I was responsible for: Teaching Conscious Business Practice Mentoring Branding Strategist Business Development Since I got the additional task for recruiting Real Estate agents and I love a challenge, I said: ” bring it “. Then something interesting happened, once the word got out [ Read More ]
Recruiting for: the consummate Real Estate Professional is not exactly a walk in the park. It involves researching, interviewing and often being stood up, dining, wining and all sort of creative ways to find the one. That being said, recruiting can also be lots of fun. As a Brokerage Company you might want to be 1000% clear on who are your competitors are and clear on the following : What is your culture, brand? What is [ Read More ]
Real Estate Brokers And Agents Taking Pride In Working 24/7. Not only it is dangerous as I will explain later on, but it is extremely unrealistic and simply impossible. As I traveled through the Real Estate circuit in the last few years in South Florida, I noticed a strange phenomenon in the way Real Estate Brokers and Agents taking pride in branding themselves as a 24/7 he/she. Here is the danger behind [ Read More ]
New Year’s Resolutions And Real Estate Agents. Let’s be honest 80% of new year’s resolutions fail by the second week of February, so the odds are against you. What are the most common New Year’s resolutions for real estate agents? Make X amount of money Selling X amount of houses Be one of the top producers you get the picture right? these are not resolutions these are expectations and with expectations usually comes [ Read More ]
